Active Validations
No active validations
Product Selection
STEP 01 Select or Create Product MANUAL

Load an existing product from the pipeline or create a new validation run.

OR CREATE NEW
Choosing seed keywordsLayer 1: product name (dutch oven) · Layer 2: product type (enameled dutch oven) · Layer 3: attributes (cast iron casserole with lid) · Layer 4: product + use case (dutch oven for sourdough). Pro tip: use Amazon search autofill to find real customer phrasing.
What are anchor terms?The specific use case within the broader category. Example: Dutch Oven searches return casseroles and stews. Anchors like sourdough, bread filter Reddit, reviews and market data to your positioning only. Leave blank for full-category coverage.